My Sauna Plus
A Shopify sauna and wellness retailer built around expert guidance, not just a product catalog.
Client
Challenge
Saunas and cold plunge tubs are high-consideration, high-price purchases — buyers span budget-conscious homeowners to luxury and commercial clients, and they need real guidance (heater sizing, installation type, wood choice) before they’ll trust an online store with the sale. A standard product-grid store wouldn’t close that gap.
Goal
Build a Shopify store that organizes a large, complex catalog (16+ brands, multiple sauna types, heater options) in a way buyers can actually navigate, backs it with tools and content that replace an in-person sales conversation, and makes booking expert help as easy as adding to cart.
Result
A live store with a sauna heater sizing calculator, free 30-minute consultations, an educational blog on Finnish sauna tradition, Shop Pay financing, and a price-match guarantee — turning a complicated purchase decision into a guided one, with free U.S. shipping and authorized-reseller warranties reinforcing trust at checkout.
Available