One fraudulent $2,500 order doesn't just cost you the product.

It can also cost you shipping, chargeback fees, payment processing fees, countless hours dealing with disputes, strained supplier relationships, and even higher processing costs if your chargeback rate increases.

For merchants selling high-ticket products, fraud isn't an occasional inconvenience—it's part of doing business.

Over the years, we've managed thousands of Shopify orders across multiple high-ticket stores. We've seen fraud evolve from obvious stolen credit card purchases into highly sophisticated scams involving fake corporate identities, convincing email addresses, freight forwarders, and social engineering.

The good news?

Most fraudulent orders leave clues.

If you know what to look for—and have a consistent verification process—you can prevent the vast majority of fraudulent shipments before they ever leave your warehouse.

Why High-Ticket Stores Are Targeted

Fraudsters aren't looking for inexpensive impulse purchases.

They're looking for products that are:

• Expensive
• Easy to resell
• Small enough to ship via parcel carriers
• Difficult to trace after delivery

Products like bidet seats, faucets, electronics, luxury appliances, and similar items are particularly attractive because they can often be resold for cash within days.

Ironically, our large freight products—such as bathroom vanities—rarely experience fraud. Smaller, high-value products are far more common targets because they can be delivered quickly and are much easier to disappear.

Fraud Has Changed

A few years ago, fraudulent orders were often obvious.

Today, scammers are remarkably convincing.

We've seen orders using:

• Legitimate-looking company names
• Professional email signatures
• Stolen business addresses
• Real employee names
• Valid phone numbers
• Authentic-looking purchase requests

At first glance, everything appears legitimate.

It's usually the small inconsistencies that reveal the fraud. 

Learn more about the most common types of fraud.

Understanding Shopify's Fraud Analysis

Shopify's built-in fraud analysis is an excellent starting point—but it should never be your only decision-making tool.

Think of Shopify's fraud recommendation as another piece of evidence, not the final answer.

A Low Risk order can still be fraudulent.

A High Risk order isn't automatically fraudulent.

The goal is to evaluate the entire picture.

One red flag rarely means much.

Several red flags pointing in the same direction deserve investigation.

Common Characteristics of Fraudulent Orders

In our experience, suspicious orders often include several of the following:

• Orders over $1,000
• Expedited or overnight shipping
• High-demand products that are easy to resell
• Multiple payment attempts before a successful payment
• Multiple payment methods
• Customers who want the order shipped immediately

None of these automatically indicate fraud.

But when several appear together, it's time to investigate.

Red Flags to Watch For

Weak Signals

These happen with legitimate customers every day.

By themselves, they shouldn't stop you from shipping.

• Different billing and shipping addresses
• Gmail, Yahoo, or Outlook email addresses
• Expedited shipping
• Purchasing while traveling
• Shipping to a vacation home or family member

Medium Signals

These deserve a closer look.

• Shopify marks the order as Medium Risk
• Customer email doesn't match their stated company
• Multiple payment attempts before success
• Billing country and IP location don't match
• Shipping address cannot be fully validated
• Customer requests unusually urgent processing

One increasingly common tactic is the use of lookalike email domains.

For example:

The email signature says:

John Smith
Marriott Hotel

But the email address is:

john@mariothotel.com

Notice the missing letter.

At first glance it looks legitimate.

These tiny spelling differences are often intentional.

Strong Signals

These almost always deserve manual verification.

• Shopify marks the order High Risk
• Address cannot be verified
• Freight forwarding services
• Customer wants to change the shipping address after placing the order
• Customer cannot answer basic questions during a phone call
• Identity cannot be reasonably verified

One Scam That's Becoming More Common

Address Change Fraud

This is one of the easiest scams to miss.

The order is placed using a legitimate billing address.

Everything looks normal.

Several hours later the customer contacts support.

"I accidentally entered the wrong shipping address."

If your team changes the address without verifying the customer again, you've just shipped stolen merchandise somewhere completely different.

As a rule:

Never change the shipping address on a paid order without re-verifying the customer.

Our Verification Process

Whenever an order appears suspicious, we slow the process down.

Legitimate customers understand.

Fraudsters usually don't.

Step 1: Call the Customer

This is, by far, the most effective verification tool we've found.

The goal isn't to interrogate the customer.

It's simply to have a normal conversation.

We might say:

"Hi, this is Sarah from Luxury Bath Retreat. We're just confirming a few details before shipping your order."

Then we'll ask a few simple questions.

• Can you confirm your shipping address?
• Who will be available to receive the package?
• Is this your home or your business?
• What made you choose this product?

These questions are effortless for legitimate customers.

Scammers often struggle.

They may hesitate, become defensive, provide vague answers, or avoid answering altogether.

A two-minute phone call has prevented thousands of dollars in fraudulent shipments across our stores.

Step 2: Verify the Customer Online

If something still doesn't feel right, spend two minutes researching.

Look for:

• LinkedIn profile
• Company website
• Business directory listing
• Social media presence

If someone claims to work for a large company, you can often verify that in under a minute.

No online presence doesn't automatically mean fraud—but if multiple red flags already exist, this additional information can help you make a better decision.

Step 3: Request Additional Verification (When Necessary)

Only if multiple high-risk indicators remain after the phone call should you request additional documentation.

This might include:

• Government-issued photo ID
• Confirmation of the payment method
• Additional proof of identity

This should be the exception—not your standard procedure.

Real-World Example

One pattern we've seen repeatedly involved Brondell products.

Over several years, Brondell orders generated a disproportionate number of fraudulent purchase attempts.

Many shared similar characteristics:

• High-value bidet seats
• Expedited shipping
• Corporate email signatures
• Slightly misspelled email domains
• Shipping to addresses that couldn't be easily verified

None of these indicators alone proved fraud.

Together, they almost always justified a verification call.

Several fraudulent shipments were prevented simply because someone on our team picked up the phone before placing the supplier order.

That experience led us to implement mandatory verification for all Brondell orders before they are submitted to the supplier.

Remember: False Positives Are Normal

One of the biggest mistakes new merchants make is assuming that every fraud warning means fraud.

Some of your very best customers will trigger risk indicators.

Examples include:

• Shipping to a contractor
• Buying for a vacation property
• Purchasing for parents
• Ordering while traveling
• Using a company credit card
• Shipping to a business location

Fraud isn't identified by a single warning.

It's identified by multiple warnings that tell the same story.

The goal isn't to eliminate every risky order.

The goal is to identify the small percentage that genuinely require additional verification.

Build a Standard Operating Procedure

Fraud prevention shouldn't depend on one experienced employee.

Every member of your team should know exactly what to do when an order raises concerns.

We've created an SOP that walks our team through every decision, from the first warning sign to final approval or cancellation.

Rather than relying on instinct, every suspicious order follows the same repeatable process.

(Download our Fraud Prevention SOP here.)

Fraudsters continue to evolve.

Your fraud prevention process should evolve too.

Fortunately, preventing most fraud doesn't require expensive software or complicated technology.

It requires slowing down, recognizing patterns, asking a few simple questions, and giving your team a clear process to follow.

A five-minute verification today can save thousands of dollars tomorrow.

For high-ticket Shopify stores, that's one of the best investments you can make.